crown training branding

During my co-op at Crown Equipment Corporation, I developed cohesive branding systems for the company’s internal employee development programs. I audited existing initiatives and worked with HR and leadership to create a scalable structure that brought consistency across all nine departments. I designed a full visual toolkit for each program, including custom icons, color palettes, typography, and textures, giving each department a distinct identity within a unified system. These elements were applied across environmental graphics and internal materials, creating a clearer, more engaging experience that made development pathways easier to navigate.