Crown HR Branding

for my co-op at crown equipment corporation, i developed a cohesive visual identity for the human resources department within crown’s existing brand system. using crown’s established type and color palette, i designed a new hr logo built around a linked form to represent connection and support between employees and the company. i expanded this into a flexible system of graphics and layouts for internal materials, creating a clean, consistent identity that improves clarity while giving hr a distinct presence. i also created simple logo variations for four hr sub-branches by adapting the primary mark with their names to keep everything consistent.